Small Business Marketing “How to Get Started Guide”

Mar 7, 2009 Small business marketing

It’s important to treat your small internet business as just that, a business. Your strategy should be to find one to two unique selling points and build your business these points. The more distinct your niche, the more successful you’ll be able to market to your website’s visitors. Although you may not be able to work at your business and website full-time, be prepared to spend some real time and effort making your new venture a success.

Once you’ve decided on your niche, including target markets and products, then it’s time to build your website. Although this seems like the obvious next step, you must ensure you spend enough time producing quality content. All of your marketing efforts will be directed back to your website. A small business without an established brand name to fall back on will live or die on the quality of the website and its content. It is imperative to the success of a small internet business to be easily found using search engines.

Next you should consider outside marketing in order to bring sales into your small business. It is imperative to the success of your small internet business to be easily found using search engines. You want to build an audience and customer base, which will then bring in the funds that you can reinvest into your business. This reinvestment will likely include some form of small business internet marketing.

There are some no cost internet marketing options. These include: Directories which can help build an audience and potential customer base as well as establish non-reciprocal links that will improve your search engine ranking. There are many free directories and some low cost niche directories that are great for that targeting to a specific audience.

Article marketing is another great way to market your small online business. Like directories, your articles will reach out to new customers while helping you to establish links. Typically these articles are available as white pages on your website where you allow your customers to access the information you post free of charge. If you can, collect valuable email addresses of your customers when you provide them with these free reports. This way you can start to build your mailing list.

Perhaps the most valuable marketing tool for a small business on the internet is to treat your customers well. Don’t underestimate the value a happy customer can be to the small internet business owner. The goal is that your happy customers will tell other people who are also in the market for your product.

As you can see, effective small business marketing is not easy.

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Portal Feeder can easily assist in getting one way back links (a well known SEO strategy). This is because PortalFeeder has several systems in place that with a little bit of work help you gain dozens of back links, including one-way links, to your sites. The search engines love this and you can have a new site indexed in hours with this system. This also helps with natural search engine rankings. And the best part…you can do this over and over again.

PortalFeeder provides a variety of additional software and items at no additional charge. These tools include a web page analyzer, directory submitter, ArticleAnnouncer Lite, a blog comment management system, new monthly articles and themes for your sites, and much more.

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A sample of some of the training includes:

• Building a Website
• SEO Optimization
• Market Research
• List building
• Using Press Releases
• Article Marketing
• Using Free Link Directories
• Submitting RSS Feeds
• Link Building
• Using a Sitemap
• Using a Robots.txt
• Starting a Blog
• WordPress SEO
• Pay Per Click Marketing (PPC)
• Selling Info Products
• Using Video
• Using PLR Articles
• Using Social Media Sites like Gather, Squidoo, Hubpages and more
• Social Bookmarking
• YouTube Traffic Generation
• Using Google’s Local Search
• Using Yahoo Answers

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